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An argument is a reason or set of reasons given in support of an idea, action, or theory. To persuade, we need to select “good” arguments.

Many players are involved when we are trying to convince. We can divide up the diversity of situations into 4 groups...

Every day, there is a myriad of contexts and situations when we need to convince. All it needs is understanding of the communication dynamic

Well as the saying goes, “Yesterday is history, tomorrow is a mystery..." In January 2020, I shared my TEDx Talk entitled “Bounce...

To make your message memorable you need to apply the acronyms of SUCCESS. Today – it is about making your presentation SEXY! Let's...

STORYTELLING - It's all about exciting transformations. ...But how does it fit to your Business Presentations?

How to bring emotions to your presentations. I see your face and hear your voice! "Come on emotions at work! You are kidding me right?

persuasive speech has three appeals: logic, emotions, and the good character of the speaker. Let's look at how speakers bring credibility.

Most of the business jargon is abstract. The problem is that if your audience cannot see what you say...they cannot remember what you said.

UNEXPECTED - The second of the six principles that make your message stick

To make your message memorable you need to apply the acronyms of SUCCES: the be Simple – Unexpected – Concrete – Credible – Emotional and...

#VUCA describes the #volatility, #uncertainty, complexity, and ambiguity of the world after the Cold War. And now, the concept is gaining...

Brené Brown is a Research Professor at the University of Houston, a TEDx Speaker, and a writer. She has spent over 10 years of her life...