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“In a group of pure Alphas, you will not be heard!” This was the #feedback one of my private clients received from his managers. He...

An argument is a reason or set of reasons given in support of an idea, action, or theory. To persuade, we need to select “good” arguments.

Many players are involved when we are trying to convince. We can divide up the diversity of situations into 4 groups...

Every day, there is a myriad of contexts and situations when we need to convince. All it needs is understanding of the communication dynamic